In
any “photo op” moment any more, it is impossible to miss the invasion of the
camera phone. Where it used to be easy
to tell when a camera was around and if people had them handy, now anyone with
a phone could be a clandestine photographer.
Even at occasions that used to be ruled by the professional photographer
such as weddings and the like, we now see those dozens of hands going up
snapping photos with camera phones that seem to dominate the scene.
Conventional
photography is a highly developed art form and profession. The precision of the equipment and the
ability of photographers to deliver a high quality product to their customers
is well known and the result of decades of evolution of the craft. But today it is possible for anyone to become
an amateur photographer using that tiny cell phone in their pocket or
purse.
The
question needs serious consideration for three audiences. For the professional photographer, is this
the end of your profession? Will digital
phones wipe out your customer base and make you obsolete? For the aspiring photographer, what about
your future? Should you even invest in
learning to use the sophisticated equipment that makes professional photography
so superior? Why bother if camera phones
are going to make it all obsolete? And
for you the consumer, can you get the same quality of photographs with using
camera phones as you can by hiring a photographer?
These
are valid questions. It is very common
when a new technology begins to make inroads into a profession for the old
guard of that profession to feel threatened.
It happened when television came along and the media called it the death
of radio. It happened when talkies and
then color was introduced to movies and television and at each technological improvement
in the music world. And with each dire
prediction of the demise of an industry, the opposite took place and that
industry adjusted, evolved, got better and prospered all the more.
So
there are good reasons not to worry that camera phones is going to destroy
photography as we know it including…
*
Camera
phones cannot achieve the same levels of quality. There is a good reason that the professional
photographer has invested in the highly sophisticated equipment that he has in
his studio and that he or she takes to a shoot.
The many years and decades of research have surfaced the problems with
quality that primitive equipment could not deal with. Modern photography equipment has precise
instrumentation to handle lighting issues to properly frame each photograph and
to produce a professional quality outcome that people want from a wedding, a
portrait or any kind of professional photography. You can bet that forensic photography,
fashion photography and photography for publication will ever be willing to
accept the low standards of quality that are the outcome of camera phone
pictures.
*
It’s
an amateur game. When you see kids
holding up their camera phones at a concert to steal a picture, you know that
device is not going to result in a professional quality shot. This is especially true in a live setting
like a concert where there are myriads of issues such as lighting, visual noise
and other problems that have to be overcome with sophisticated instrumentation
just not available on a camera phone.
Camera phones are an amateur photography device. And they will always occupy that niche.
*
Standards
of the final product would be compromised.
And high standards of quality are what make professional photography a
value to it’s customers.
This
is not to cast camera phones in a negative light. They have their place and they are great
fun. But we in the professional
photography world have nothing to fear from the growth of this technology.
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